The appeal of abandoning the nine-to-five hustle has only grown over the years, into a staggeringly massive population that comprises of various generations prepared to build their own version of stable income. Freelancers are everywhere, and the online marketplace for project-based and remote work is showing progress in terms of diversification as well as how open-minded a growing number of companies are becoming towards the trend. With so many opportunities for both sides involved, it’s no surprise that certain positions are more coveted than others, precisely for the level of security, experience, and the pay that comes with the territory.
Whether you’re looking to supplement your current source of income, turn your passion or your hobby into a side job, or you’re chasing the freelance dream of full-time independence, let’s take a look at the jobs that have become the most desirable jobs out there!
Web and graphic design
Visually appealing content is what sells the majority of products online, and not to mention its role in branding and leaving that stunning first impression. Enter: majestic graphic designers and web designers who know how to dazzle your audience no matter your industry, and give a beautiful twist to any business idea. In addition to logo design and everything that is considered any brand’s visual identity, these designers are often called in for one-time projects, refreshing someone’s look, designing infographics, and turning otherwise dull images into wonderful representations of their brand.
That is precisely why designers have become one of those sought-after positions that bring not only steady money, but a solid reputation as well, as many businesses are prepared to recommend you to others in their industry and their partners. Once you show off your work on a range of websites with the help of a stunning portfolio, you can rest assured jobs will be rushing your way!
Digital marketing front and center
In this rise of digitalization and ecommerce, the one and only way for brands to stand out, make a difference, and actually be heard is with the help of the most cutting-edge marketing tactics. This is where freelance digital marketing experts step in to save the day, for novel brands as well as those that have been in the game for a while. Every entrepreneur and every brand require a stellar marketing approach to their desired audience in order to achieve their desired results.
From creating brilliant content pieces, designing unique social media campaigns, all the way to implementing SEO best practices, digital marketing is a very diverse field where you can specialize in a particular aspect of it or mix and match a range of skills. As the number of online brands grows, there will be a growing need for marketing experts to fulfill their needs.
Video production and editing
According to a study, creating videos will be a priority for 93% of surveyed marketers, and the consumption of video content has a truly impressive growth rate for the upcoming years as well. Numbers go in favor of video content, even though written pieces will still remain relevant as ever, so more businesses are turning to video production experts to make use of this trend.
However, most brands don’t have an in-house team of specialists who can devote all of their time to video creation alone, which often leads to subpar results. These videos need to be in line with the brand, send a distinct message, inspire chatter on social media, and fit the current needs of your audience, and when someone can only partially focus on video creation, brands suffer. So, freelancers in this field will become far more necessary, with more brands reaching out for help in this particular realm of marketing.
Social media gurus
Ever since their inception, social networks have become hubs for brand-customer interactions, and today, we even have a new trend of influencers on the rise. Our need to connect and get to know brands on a more personal level has enabled freelancers to shine in this field. Most new business owners have no time to deal with their social presence, let alone a dedicated team in-house for such matters.
Luckily, freelancers who enjoy these interactions and have a background in branding and marketing can easily work with your existing marketing experts, share their expertise and ideas, and take your brand to the next level. If you have experience in social media for businesses, this is the right place to be for ensuring a job that will truly never become redundant.
Customer support and tech support
Finally, digitalization and advanced technological solutions have given rise to options such as chatbots that simplify the process of ongoing support and communication between brands and customers. However, as intelligent as these little bots may be, we are entering an era of personalized communication in every way, shape, and form. People appreciate a human voice and recognizing that online is still a valuable asset for brands.
For that reason, freelancers who enjoy solving customer issues and responding to questions and queries have become a necessity in this increasingly techy world. If you speak more than one language, all the more opportunities, since the majority of growing brands strive to work on a global scale.
Even though the gig economy is still being formed, certain jobs have already become staples of success in this realm. For those who are looking for a position in freelancing, these are the most valued and best-paid opportunities out there – so keep looking until you find that right match for you!